- Published :July 01, 2024
- Client :Property Point - Estate & Builders
- Category :Business Websites
- Website :https://propertypoint.com.pk
- Share :
About the Client:
Property Point is a leading real estate platform in Pakistan, dedicated to simplifying property transactions. Their mission is to provide users with a seamless experience in buying, selling, and renting properties.- Revamp Website Design: Modernize the existing website to enhance user experience and visual appeal.
- Improve Functionality: Integrate advanced search filters, property listings, and user registration for better accessibility.
- Mobile Optimization: Ensure the website is fully responsive for users on various devices.
- SEO Optimization: Enhance the website’s search engine visibility to attract more organic traffic.
- Outdated Design: The existing website had an outdated look and feel, which affected user engagement and retention.
- Limited Functionality: Users faced difficulties in navigating the site due to a lack of advanced search options and filters.
- Poor Mobile Experience: The previous site was not optimized for mobile, resulting in a high bounce rate from mobile users.
- Low Search Engine Ranking: The website’s visibility on search engines was poor, leading to reduced traffic.
Phase 1: Research & Planning
- Conducted a thorough analysis of the existing website and identified user pain points through user feedback and analytics.
- Researched competitor websites to benchmark best practices in design and functionality.
Phase 2: Design & Development
- UI/UX Design: Created a modern, user-friendly interface that aligns with the brand’s vision. The design includes a clean layout, intuitive navigation, and engaging visuals.
- Functionality Enhancements: Developed advanced search filters, property comparison tools, and a user-friendly property listing system to simplify navigation and enhance user engagement.
- Responsive Design: Implemented a fully responsive design that ensures optimal viewing experiences across devices, from desktops to smartphones.
- SEO Best Practices: Integrated SEO strategies including keyword optimization, meta tags, and schema markup to improve search engine ranking.
Phase 3: Testing & Launch
- Conducted extensive testing to ensure functionality, responsiveness, and performance across various devices and browsers.
- Launched the new website with a robust marketing strategy to maximize visibility.
- Daily Marketing Research
- Content Strategy
- Email Marketing
- SEO
- On Page SEO
- Branding
- Daily Marketing Research
- Content Strategy
- Email Marketing
- SEO
- Branding
Results
- Increased User Engagement: The revamped website saw a 40% increase in user engagement metrics, including time spent on site and pages per session.
- Improved Mobile Traffic: Mobile traffic increased by 60%, significantly reducing bounce rates.
- Enhanced Search Visibility: The site ranked on the first page of Google for key property-related search terms, leading to a 50% increase in organic traffic within three months post-launch.
- Higher Conversion Rates: User registrations and property inquiries rose by 35%, demonstrating the effectiveness of the improved functionality and user experience.
Client Feedback
“The new website has transformed how we engage with our clients. The design is not only visually appealing but also incredibly functional. We’ve received positive feedback from our users, and the increase in traffic and inquiries speaks for itself. Thank you, Dovelopo, for your expertise and dedication!”
— CEO, PropertyPoint
